Fashion Entrepreneur: Starting Your Own Fashion Business Paperback – May 1, 2013

Fashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. From the Author Sandra Burke is a director of Burke Publishing. She has a Masters in Fashion Design from the Royal College of Art (M.Des. RCA). She is an international fashion designer, author and visiting lecturer to universities. About the Author Sandra Burke is a director of Burke Publishing. She has a Masters in Fashion Design from the Royal College of Art (M.Des. RCA). She is an international fashion designer, author and visiting lecturer to universities. Categories: Business Marketing Books, Fashion bookshop Tags: 9780987668318, and sell .online businesses, books, case studies, design and manufacture your products, develop a service, diagrams, exploiting opportunities, fashion entrepreneurs, guide, guides, imagery, innovative business plan, inspiring fashion illustrations, interviews, market, networking, personal network, research the market, sedsghanabook, step guide, successful business, theory, to brand, understanding of the subject area